Before knowing about event marketing. We need to know about marketing.

Marketing is a process by which individuals and groups obtain what they want through creating offering and exchanging products of value with others.
Meaning of Event Marketing

Occurrences designed to communicate particular message to target audience it includes.
- Marriages
- Sports events
- Conference
- Musical events
- Parties
- Business functions
Event marketing is a promotional strategy that involves face to face contact between companies and their customers.